synthetic, on Sep 6 2005, 08:49 PM, said:
tigrre, on Sep 2 2005, 01:29 AM, said:
Their commercials are so fucking annoying. That stupid green butterfly, gross!
LOL. Every time I see that commercial I wonder if some art school snob concieved it as some sort of symbolist masterpiece of advertising that no one but really cool people would get. I am probably giving them too much credit. Either that, or I just ain't cool enough to get it. Just looks like a nuclear butterfly flying around at night to me.
Yeah I think you are giving them too much credit. I think some ad exec came up with it... the butterfly is calming and quiet and fluttery, like sleep. And its green so people don't get confused and start to believe that REAL butterfly will start swarming them once they take lunesta.
I've started replacing the butterfly with other animals for my own amusement. Like a big neon green rat crawling into someone's room and scurrying up to their shoulder then gnawing on it, while that stupid voice-over extols the virtues of lunesta in that fakey-soothing voice. That makes the commercials bearable and actually quite entertaining for me.

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