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Corporations In The Classroom

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Documentary: Corporations In The Classroom

Marketing to school age students is now a 2 billion dollar industry. The way corporate sponsors are stepping up to the plate, offering promotions, sponsorships and even free curriculum there is no stopping the flow of advertising in covert forms. Or is there? The problem is there are few or no regulations in place to protect our children from corporate marketing campaigns that look just like classroom lessons. And schools need playgrounds and gym equipment that taxes do not seem to pay for any longer. Enter new corporate champions. First come sponsorships, then come naming rights and next come learning materials in the classrooms! Watch as donations become classroom resources and product placement opportunities. The good news is some school districts are fighting back and succeeding in keeping the classrooms a safe haven from the marketing hype

When I was a kid we had geography books from Shell - they were useless, but that was all. These kids are riding on Radio Busses (where they listen to corporate radio on the way to school) and watching advertisements in the classroom.


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